Establishing your vision, branding proposition and strategies are critical to laying a successful foundation. You wouldn't put up walls in your home before first laying a solid foundation, would you? So why would you market your company without having a blueprint and plan for your brand?
Branding: is your brand defined, differentiated and relevant?
Target Identification: do you know who your ideal clients are and what truly drives them to your product category?
Competitive Assessment: who do you compete with for dollars? What sets you apart from the other major players in the space?
Objectives and Strategies: What are the 5 things you will do this year to drive to your objectives?