Optimizing your brand’s owned assets with compelling, relevant and on-brand content is essential before you can effectively market to your target audience. Imagine having people over when your house is a disaster and your fridge is empty. You’d be embarrassed, and your guests probably wouldn’t stick around long. We’ll help you clean up your “house” so you’re party-ready!
Owned Asset Audit: does your website have compelling, on-brand content? Do your social pages communicate your brand voice and position you as a leader in the space?
Content Marketing: are you using all of your content marketing levers effectively? Does your communication provide value to your target audience?
Consumer Database Strategy: do you have an opt-in statement? What’s your acquisition and retention strategy?