Thanks for asking! Good question. Fair question. You have countless options for marketing support, so we appreciate you taking the time to get to know us. So, why us? There are three key factors that set us apart from the rest.
1. Strategy-First. Always.
Our steadfast rule is strategy first, execution second. Often, we see young brands jump right to marketing tactics, such as posting on social media before determining their brand voice and tone, or printing brochures without establishing consistent brand guidelines. We understand the excitement of launching a new business or product and wanting to shout it from the rooftops but executing without a strategy is akin to throwing darts blindfolded, which is essentially the same as throwing money down the drain. OK, enough with the analogies and euphemisms. The point is, we begin every project by first understanding our client’s objectives, then develop a holistic marketing strategy that will set you up for success from that point forward, even before you spend a dollar. Marketing is all about consistency, and in this regard we are consistent. Strategy-first is an approach we just won’t compromise.
2. Your Client is our Client
Effective marketing is always rooted in emotions. We focus on identifying the emotional territories that resonate with your current clients and inform how we engage with your potential clients. Your client is looking for a product or service to do something specific, but they chose your brand because of the way you make them feel. Every brand has an emotional space, regardless of how mundane or practical your product of service may be. This marriage between your client’s rational needs and how they want to feel, is the sweet spot that will maximize your brand’s success and is the underpinning of everything we do. Because, that’s just compelling marketing.
3. You’re a Partner
We want you to be successful. Truly, we aren’t happy if you’re not. We understand that you’ve brought us on board to make your life easier by handling the marketing work that you don’t have time or expertise to do yourself. So, we consider ourselves an extension of your team and will commit to growing your business as we would our own. Plus, work is a lot more fun when you enjoy your partners 😊